Lyrics This Is Leverage - Akira The Don feat. Naval Ravikant
The
most
interesting
and
the
most
important
form
of
leverage
is
This
idea
of
products
that
have
no
marginal
cost
of
replication
This
is
the
new
form
of
leverage
This
is
only
invented
in
the
last
few
hundred
years
It
got
started
with
the
printing
press
It
accelerated
with
broadcast
media
and
now
it's
really
blown
up
With
the
internet
and
with
code
So
now
you
can
multiply
your
efforts
Without
having
to
involve
other
humans
And
without
needing
money
from
other
humans
This
song
is
a
form
of
leverage
This
album
is
a
form
of
leverage
Not
long
ago,
I
would
have
had
to
sit
in
a
lecture
hall
And
lecture
each
of
you
personally
and
I
would
have
maybe
reached
A
few
hundred
people
and
that
would
have
been
that
30
years
ago,
I
would
have
to
be
lucky
to
get
on
TV
Which
is
somebody
else's
leverage
They
would
have
distorted
the
message
They
would've
taken
the
economics
out
of
it
or
charged
me
for
it
It
would
have
muddled
the
message
And
I
would've
been
lucky
to
get
that
form
of
leverage
Today,
thanks
to
the
internet,
I
can
buy
a
cheap
microphone
Hook
it
up
to
a
laptop
or
an
iPad
and
there
you
are,
all
listening
This
is
leverage
This
is
leverage
This
is
leverage
There
you
are,
all
listening
This
is
leverage
This
is
leverage
This
is
leverage
There
you
are,
all
listening
This
newest
form
of
leverage
is
where
all
the
new
fortunes
are
made
All
the
new
billionaires
The
last
generation,
fortunes
were
made
by
capital
But
the
new
generation
fortunes
are
all
made
through
code
or
media
Now,
the
beauty
is
when
you
combine
all
of
these
three
And
that's
where
tech
startups
really
excel
Where
you
take
just
the
minimum
But
highest
output
labor
that
you
can
get
Which
are
engineers
and
designers,
product
developers
And
then
you
add
in
capital
You
use
that
for
marketing,
advertising,
scaling
And
you
add
in
lots
of
code
and
media
and
podcast
And
content
to
get
it
all
out
there
That
is
a
magic
combination
And
that's
why
you
see
technology
startups
explode
out
of
nowhere
Use
massive
leverage
and
just
get
huge
outsize
returns
This
is
leverage
This
is
leverage
This
is
leverage
There
you
are,
all
listening
This
is
leverage
This
is
leverage
This
is
leverage
There
you
are,
all
listening
The
most
interesting
things
about
the
new
forms
of
leverage
is
They
are
permissionless
For
labor
leverage,
somebody
has
to
decide
to
follow
you
For
capital
leverage
Somebody
has
to
give
you
money
to
invest
or
turn
into
a
product
But
coding,
writing
books,
recording
podcasts
These
kinds
of
things,
these
are
permissionless
You
don't
need
anyone's
permission
to
do
that
This
is
leverage
This
is
leverage
This
is
leverage
There
you
are,
all
listening
This
is
leverage
This
is
leverage
This
is
leverage
There
you
are,
all
listening
This
song
(is
leverage)
This
album
(is
leverage)
This
media
(is
leverage,
there
you
are)
This
song
(is
leverage)
This
album
(is
leverage)
This
(is
leverage,
there
you
are)
(This
is
leverage,
there
you
are)
(This
is
leverage,
there
you
are)
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